
Private Morocco Journey, 9 Days
Morocco Family Adventure
A City, a Mountain Valley,a Desert and the Sea
Family trips fail in one of two ways. Either they are built for the adults and the children endure them, or they are built for the children and the adults spend a week in a resort. This one is built so that each place gives everybody something different to do on the same day.
The shape is simple: three nights in Marrakech, two in a mountain village in the High Atlas, one under canvas in the Agafay desert, two on the Atlantic at Essaouira. Four completely different kinds of day, with nothing repeated and no long drive that cannot be broken.
The pacing matters more than the sights. We build in free afternoons rather than filling them, because the difference between a good family trip and an exhausting one is usually two unscheduled hours after lunch. Every day on this itinerary has an exit: something the children can opt out of without wrecking the plan.
Everything is private, which with children is less a luxury than a necessity. Your own vehicle means you stop when someone needs to, start when everyone is ready, and never apologise to a group of strangers for any of it.
Four Places,Four Different Days
A loop west from Marrakech, up into the mountains, down to the stone desert and out to the coast, so every stop feels unlike the one before.
What Makes ThisWork With Children
Six things we have learned from running family trips for twenty five years, all of which are built into this itinerary rather than offered as extras.
Mules, Not Just Walking
On the Imlil hike there are mules, and children who have declared themselves finished with walking are generally not finished with riding. It changes a hard day into an easy one.
A Lunch in a Real House
In Imlil you eat in a Berber family home, cooked by the family, in their main room. Children end up in the kitchen within ten minutes. It is consistently the thing families write to us about afterwards.
One Night Under Canvas, Not Three
Agafay is forty five minutes from Marrakech and the camps have proper beds and bathrooms. One night is magic. Three nights of camping with children is a different kind of trip and not this one.
Camels at a Sensible Hour
The camel ride at Agafay is late afternoon, short, and optional. Nobody is made to do it, and the ones who refuse usually change their minds when they see it.
The Sea at the End
Essaouira is twelve degrees cooler than Marrakech, has a beach you can walk for miles and a medina small enough that getting lost is fun rather than frightening. Ending here rather than starting here is deliberate.
Free Afternoons
Three afternoons on this itinerary have nothing in them. That is not us running out of ideas. It is the single most important design decision in a family itinerary.
Nine Days BuiltAround Everyone
The real itinerary, with the real driving times and what happens between them. Open any day to see where you sleep and how you move.
Your driver meets you inside the terminal, which with luggage and tired children is worth more than it sounds. Fifteen minutes to the medina, then a short walk down the derb with a porter taking the bags.
Nothing is scheduled. Riads have courtyards and usually a plunge pool, and after a flight that is the correct use of the first afternoon. The staff are generally delighted by children and will feed them before you have unpacked.
If anyone still has energy in the evening, Jemaa el Fna is a fifteen minute walk and is at its best after dark, when the food stalls go up. Hold hands, agree a meeting point, and eat at a numbered stall.
A guided morning rather than a guided day, which for children is the right dose. The Koutoubia from outside, then into the souks through the dyers’ quarter, where the wool hangs dripping purple and yellow over the lane and nobody has to be told it is interesting.
The Bahia Palace next, which is a good building for children because it is all courtyards and ceilings rather than rooms with ropes across them. Our guides carry a few things to find along the way, which turns a palace into a search.
Afternoon free. Most families go back to the riad, swim, and go out again at five when the light softens. If anyone wants more, the Jardin Majorelle and its Berber Museum are twenty minutes away and have shade.
The cooking class is the centre of the day and it is genuinely hands on. You start at the market choosing vegetables and spices, then work in a riad kitchen with a dada, the professional home cooks of Morocco. Children get their own tasks, usually involving a lot of chopping and a tagine lid.
You eat what you made for lunch, in the courtyard, which takes a while and is meant to.
The afternoon is free and we suggest keeping it that way. Le Jardin Secret inside the medina is a good low effort option, with a tower you can climb for a view over the roofs. Or the pool, which is usually what wins.
A short drive south and the landscape changes completely. Within an hour you are climbing into the High Atlas through walnut groves and terraced fields, and by the time you reach Imlil at 1,740 metres the air is noticeably cooler and thinner.
The village is the trailhead for Jebel Toubkal, the highest mountain in North Africa, and it is a working place rather than a resort. Mules still do the carrying, the river runs through the middle of it, and there are more walnut trees than cars.
The afternoon is for settling in and a gentle walk up to Aroumd, the village above, which takes about forty minutes each way on a good path. Dinner is at the guesthouse, and it will involve more food than anyone can eat.
The main day of the mountain section, and the one most families remember. You walk out of Imlil with a local mountain guide and a muleteer, following the irrigation channels up through the walnut terraces towards the Aroumd plateau, with Toubkal standing at the head of the valley.
The mules come with you. Children ride when they are tired, which means the group can go further than the youngest pair of legs would otherwise allow, and the muleteer will usually have them leading the mule by lunchtime.
Lunch is in a village house with a Berber family, cooked that morning, eaten sitting on cushions round a low table. It lasts a long time and nobody minds. The walk back down is easier and shorter, and you are home by mid afternoon.
Back down out of the mountains and west across the plain to Agafay, a stone desert of rolling grey hills forty five minutes from Marrakech. It is not sand, and we say so clearly, but it is genuine desert with the High Atlas standing along the whole southern horizon.
You arrive early enough to use the afternoon properly. The camps have pools, and after two days of mountain walking that is exactly what is wanted. Camel riding is late afternoon, short and optional, and most people who swore they would not do it, do it.
After dinner the lights go down and the sky is the point. Agafay is far enough from the city for real stars and close enough that you are back in Marrakech in under an hour the next morning if anything goes wrong, which is why we use it rather than the Sahara on a family trip.
The longest drive of the journey, west across the plain towards the Atlantic. We break it at a women’s argan cooperative, where the nuts are still cracked by hand between two stones and the oil is pressed in front of you. Children can try the cracking, and generally cannot do it.
The landscape fills with argan trees as you get closer to the coast, and if you are lucky you will see goats standing in them, which is a real thing and not a tourist arrangement, though a few roadside spots do stage it for coins. Our drivers know the difference and will not stop at the staged ones.
Essaouira by mid afternoon. The temperature drops as you arrive, the wind picks up, and the whole feel of the trip changes. Walk out to the ramparts before dinner and watch the fishing fleet come in.
A short guided walk in the morning through a medina that is completely unlike Marrakech: laid out on a grid by a French architect in the 1760s, walled by the Portuguese before that, and small enough that children can be given a little freedom in it.
The port in the late morning, where the blue boats unload and the gulls make a scene, and the Skala ramparts with their row of Spanish cannon pointing out to sea. Orson Welles filmed Othello here and the town has never stopped mentioning it.
The afternoon is on the beach. It is a long flat sweep of sand with reliable wind, which makes it poor for swimming and excellent for kite flying, camel riding along the shore, and for older children a first windsurfing or surfing lesson, which we can arrange.
Essaouira has its own small airport with seasonal European flights, which saves you the drive back. If you are flying from Marrakech we leave after breakfast and the drive takes about three hours on a good road.
If your flight is late, there is time for a last hour on the beach or in the woodworkers’ souk under the ramparts, where they work thuya wood and the whole quarter smells of it.
If you would rather keep going, this journey extends easily: south down the coast, or back through Marrakech and on to the Sahara for families with older children. Tell us and we will cost it on your dates.
Eight Nights,Four Kinds of Room
We name the exact property when we quote, because family rooms and connecting rooms are the first things to go. These are the categories we book and what each is actually like with children.
We choose riads that are relaxed about children rather than merely tolerant of them, with a plunge pool, a roof terrace and either a family room or two rooms that connect. Breakfast runs late, which matters more than it sounds.
A family run house in the valley with a terrace facing Toubkal, simple comfortable rooms, hot water and a wood stove. Dinner and breakfast are included because there is nowhere else to eat and the food is better than anywhere else anyway.
Walled canvas tents with real beds, private bathrooms with hot showers, and a pool. Family tents and adjoining tents are both available. Solar lighting and a generator in the evening, then dark.
Two options with a real difference: a riad in the medina, which puts you in the middle of everything, or a hotel on the beach front, which puts the sand at the door. With younger children we usually suggest the beach.
If you would rather upgrade, there are luxury family riads in Marrakech, one camp at Agafay with suite tents and a heated pool, and a handful of excellent beachfront hotels at Essaouira. Tell us the budget and we will show you what the difference actually buys.
What This JourneyActually Costs
We do not publish a single figure for this itinerary, because a number quoted without your dates is a number designed to be revised later. What follows is what genuinely moves the price.
Family pricing turns on rooms rather than people. Two adults and two children in one family room is a very different number from two adults and two teenagers wanting their own, and we would rather ask than assume.
Season matters too. Easter and the summer holidays are peak, and the good family riads and the Agafay camps fill first. April, May, September and October are both cheaper and better weather for this itinerary.
Send us your dates, the ages of the children and how you want the rooms arranged, and we will come back within 24 hours with a full costing and the exact properties.
Indicative from prices, per person
Included in the price
- Private family vehicle and professional driver throughout
- All airport transfers in Marrakech
- Eight nights accommodation in the categories described above
- Experienced private guide throughout the journey
- Mule support for the whole Imlil valley hike
- Lunch with a Berber family in the Imlil valley
- Camel ride and overnight in the Agafay desert camp
- Family cooking class in Marrakech with a market visit
- Argan cooperative visit en route to Essaouira
- Breakfast daily, plus all meals in Imlil and Agafay
Not included
- International flights
- Travel insurance
- Meals not stated in the itinerary
- Tips and personal expenses
What to ExpectBefore You Commit
What Age Does This Work From
About five, and it gets better every year after that. Under five the drives are the limiting factor rather than the activities. From eight upwards almost everything on this itinerary lands properly, including the history.
How Much Driving
One drive of three and a half hours, one of two hours, and the rest under ninety minutes. We break the long one at the argan cooperative. Car seats are provided if you tell us the ages when you book.
How Hard Is the Hike
Four to five hours of mostly gentle walking with mules available the entire way. No scrambling, no exposure. Families who have never walked together manage it, and the mules are the reason.
What About Food
Moroccan food is friendlier to children than its reputation suggests: bread, chicken, chips, fruit and no spice heat worth mentioning. Every place we use will cook something plain on request without making a fuss about it.
When Not to Go
July and August inland, when Marrakech and Agafay pass forty degrees. If you can only travel in summer we rebalance the trip towards the coast and the mountains and cut the desert night.
What We Would Change
With eleven days, add two nights in the Sahara for families with children over eight. With ten, add a day in Essaouira rather than anywhere else, because that is where everyone slows down.
Family Morocco QuestionsWe Are Asked Most Often
They Travelled With Us
Mohammed had the talent to make us approach beautiful sites, far from places a little too touristy. He tells us with passion, humor and knowledge about his beautiful country. A true storyteller.
My 2nd trek with Authentic Travel Tour [now Afsou Travels Morocco] and with Mohamed, this time at Toubkal. Mohamed is a great guide, kind, very professional and attentive to all. Everything is perfectly organized and the scenery is beautiful. I recommend 100%.
Many thanks to our wonderful guide Mohamed and all his team for this wonderful week. We will have wonderful memories for a long time thanks to their warm welcome, their dedicated commitment and their kindness.
Family Rooms Go Firstin April and August
Send us your dates, the ages of your children and how you would like the rooms arranged, and we will come back within 24 hours with a fully costed version of this journey and the exact properties we would hold.